Types of SEO

On Page SEO  :

• Is content and HTML tags.
• It is the action you take when you optimize specific elements on a website page which helps search engines interpret page content, and visitors understand what it is all about.
• Great on-site SEO helps the individual pages to rank higher. The higher, each of these pages ranks, the better overall website does.

On page SEO checklist:

• List of target keywords.
• Keyword cannibalization / Keyword stuffing.
• SEO optimized titles.
• Optimized on-page content.
• SEO-friendly URL.
• UX signals.
• Use EAT.
• Appropriate tagging and titling.
• Optimized meta-description’
• Content updates.
• Optimal image usage

Off Page SEO :

Is mostly backlinks.

Link building is often considered to be the main off-page tactic, but content marketing, social media, appearing on podcasts, landing reviews, building local citations etc. can also included as off page SEO tactics.

Off page SEO checklist:

• Link Building.
• Brand Building.
• Content Marketing.
• PR.
• Local SEO (GMB and Citations).
• Social Media.
• Forums.
• Influencer Marketing.
• Events.
• Guest Posting.
• Podcasts.
• Reviews.
• Content Syndication.

Technical SEO :

Is about the accessibility of your website.

Technical SEO is all about increasing readability for search engines.

Technical SEO Checklist:

• Simplifying your site architecture.
• Constructing an XML sitemap.
• Optimizing your website for mobile devices.
• Searching for and bulking up thin content.
• Getting rid of duplicate content.
• Speeding up loading time to less than three seconds.
• Searching for and fixing links to 404 error pages.
• Securing your website.
• Creating structured data for important pages using Schema.org.
• Include hreflang tags on pages meant for different languages

On Page SEO  :

• Is content and HTML tags.
• It is the action you take when you optimize specific elements on a website page which helps search engines interpret page content, and visitors understand what it is all about.
• Great on-site SEO helps the individual pages to rank higher. The higher, each of these pages ranks, the better overall website does.

On page SEO checklist:

• List of target keywords.
• Keyword cannibalization / Keyword stuffing.
• SEO optimized titles.
• Optimized on-page content.
• SEO-friendly URL.
• UX signals.
• Use EAT.
• Appropriate tagging and titling.
• Optimized meta-description’
• Content updates.
• Optimal image usage

Off Page SEO :

Is mostly backlinks.

Link building is often considered to be the main off-page tactic, but content marketing, social media, appearing on podcasts, landing reviews, building local citations etc. can also included as off page SEO tactics.

Off page SEO checklist:

• Link Building.
• Brand Building.
• Content Marketing.
• PR.
• Local SEO (GMB and Citations).
• Social Media.
• Forums.
• Influencer Marketing.
• Events.
• Guest Posting.
• Podcasts.
• Reviews.
• Content Syndication.

Technical SEO :

Is about the accessibility of your website.

Technical SEO is all about increasing readability for search engines.

Technical SEO Checklist:

• Simplifying your site architecture.
• Constructing an XML sitemap.
• Optimizing your website for mobile devices.
• Searching for and bulking up thin content.
• Getting rid of duplicate content.
• Speeding up loading time to less than three seconds.
• Searching for and fixing links to 404 error pages.
• Securing your website.
• Creating structured data for important pages using Schema.org.
• Include hreflang tags on pages meant for different languages